REDBOX PROCLAIMS 2013 THE YEAR OF MELISSA MCCARTHY AND BRUCE WILLIS
Top 10 Movie Rentals Reveal Insights into America’s Interests
OAKBROOK TERRACE, Ill. (December 17, 2013) –Redbox, America’s destination for entertainment, today announced its top 10 movie rentals of 2013 and the winners of the third annual Redbox® Movie Awards, offering a peek into America’s movie preferences and living-room trends.
Redbox’s stats also offer a glimpse into the genres and actors that Americans most invited into their homes.
“For the third year in a row, comedy and action titles have taken over our list of the most popular movie rentals,” said Kiera Hynninen, SVP of Marketing at Redbox. “With Identity Thief, The Heat and World War Z topping the charts it’s clear that Americans are looking to escape into a world of laughter and thrills.”
Melissa McCarthy’s hilarious roles in Identity Thief and The Heat made her the year’s most-rented actress and solidified her place as America’s newest sweetheart. Meanwhile, Bruce Willis’s roles in Red 2, G.I. Joe: Retaliation and A Good Day to Die Hard pushed everyone’s favorite hero to the top of the most-rented actors list.
Other noteworthy milestones: Olympus Has Fallen was the fastest movie to surpass one million rentals, in just three days; Now You See Me stayed in the daily top 10 longer than any other title, at 63 days; World War Z was the top-renting Blu-ray Disc®; and The Imposter was the top-renting documentary. The most streamed title on Redbox InstantTM by Verizon was Marvel’s The Avengers.**
To see all the winners of the 2013 Redbox Movie Awards, visit redbox.com/MovieAwards. Already watched the top 10 movies of 2013? Check out redbox.com/staffpicks for insider reviews of the latest and best movies available for rental. Click here to see the Redbox Movie Awards infographic.
Redbox, a subsidiary of Outerwall Inc. (Nasdaq: OUTR), offers new-release DVD, Blu-ray Disc® and video-game rentals through its network of conveniently located, self-service kiosks. Redbox has rented more than 3 billion discs and is available at approximately 35,000 locations nationwide, including leading grocery, drug and convenience stores, and select Walgreens, Walmart and McDonald’s locations. For more information, visit www.redbox.com and for more information about Outerwall Inc., visit www.outerwall.com.
### * The 2013 Redbox Movie Awards are based on actual rental data from January 1 through December 8, 2013. Movies with less than 26 weeks of actual rental data include projected rentals into 2014. **Redbox Instant by Verizon’s Top Streamed Movie is based on internal total title streaming data through December 2, 2013 aggregated by customers by calendar day.