More Consumers Can Now Discover New-Release Titles from Redbox, and
Publishers Can Earn Valuable Customer-Referral Commissions
OAKBROOK TERRACE, Ill. – June 19, 2012 – Redbox, America’s destination for entertainment, today announced the launch of its first affiliate program with Performics, a performance-marketing agency owned by Publicis Groupe and a pioneer in the affiliate space. The partnership will allow Redbox to reach potential new customers and to reinforce its commitment to its existing customer base.
The program is simple: partner sites will host Redbox advertisements and earn commissions every time visitors click on them to reserve rentals or to buy Redbox gift cards. The platform is an integral part of the overarching Redbox digital-marketing platform, as it provides consumers with even more access to the movies and games they love.
“Affiliate marketing is the next logical next step for Redbox, as it aligns nicely with our interactive marketing platform,” said Mark Achler, SVP of new business, innovation and strategy at Redbox. “This platform will benefit consumers as they can now gain more exposure to the new-release titles they want.”
In addition to monetary incentives, the affiliate program gives partners access to key tools for tracking, reporting and optimizing their campaigns. Affiliates enrolled in the program will receive:
Custom banner ads
Unique text links
Easy access to detailed reporting
Affiliate-only, exclusive offers
Regular communications with tips for success
Proprietary program-management tools
A dedicated support team
Redbox remains committed to giving people access to the entertainment they love. By partnering with affiliate websites, the company has uncovered a new way to be everywhere movie and game lovers are.
Redbox Automated Retail, LLC offers new-release DVD, Blu-ray Disc™ and video-game rentals through its network of conveniently located, self-service kiosks. Redbox has rented more than 2 billion discs and is available at approximately 36,800 kiosks across over 30,000 locations nationwide, including select McDonald’s restaurants, leading grocery, drug and convenience stores, select Walmart locations and Walgreens locations in select markets. For more information, visit redbox.com.
Performics is the first global performance marketing company partnering with marketers to make smart marketing decisions that improve ROI. Founded in 1998, our performance specialists are certified experts in search, affiliate & feeds, and social & display channels across all screens. Performics, headquartered in Chicago with presence in 18 countries and regional centres in London and Singapore, is part of Publicis Groupe—the world's third largest communications group and top global search spender. Participate with us at performics.com.