Play More! Redbox Announces Video Game Will Roll Out To Approximately 5,000 Additional Kiosks
July 28th, 2011
Milestones: Redbox Surpasses 4 Millionth Game Rental and 1.5 Billionth Movie Rental
OAKBROOK TERRACE, Ill. – July 28, 2011 – Following last month’s launch of video game rentals, Redbox announced today it will expand video game rentals to approximately 5,000 additional Redbox® kiosks beginning August 1. Even more consumers will soon have the opportunity to discover and rent the latest PlayStation® 3, Nintendo Wii™ and Xbox 360® games at approximately 27,000 kiosks nationwide.
"Whether customers are playing a new game or genre, trying a game before they buy it or simply entertaining friends and family, they’re embracing the availability of games at Redbox,” said Joel Resnik, vice president of video games, Redbox.
Redbox recently rented its 4 millionth video game since the company began testing game rentals in 2009. In addition, Redbox reached its 1.5 billionth movie rental this June – yet another milestone in its eight-year history.
“More than 1.5 billion movie rentals and the positive consumer reaction to video games highlight the ongoing demand for physical media,” said Mitch Lowe, president, Redbox.
With 68 percent of the U.S. population living within a five-minute drive of a Redbox® kiosk, finding the most convenient location around the corner or on the go is easy at www.redbox.com or via the Redbox iPhone® or Android™ mobile apps. Since its launch in November 2009, the iPhone app has been downloaded nearly 4.5 million times, and the Android app has been downloaded more than 2 million times since it launched in February 2011. Plus, the Redbox rent and return anywhere® policy allows families to rent at one destination and return at another. Redbox rents new-release movies and video games for as low as a buck a day for DVDs.
About Redbox Redbox Automated Retail, LLC, a wholly-owned subsidiary of Coinstar, Inc. (NASDAQ: CSTR), offers new-release DVD, Blu-ray Disc® and video game rentals through its network of conveniently located, self-service kiosks. Redbox has rented more than 1.5 billion discs and is available at more than 33,000 kiosks across 27,000 locations nationwide, including select McDonald’s restaurants, leading grocery, drug and convenience stores, select Walmart locations and Walgreens locations in select markets. For more information, visit www.redbox.com. ### Certain statements in this press release are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, including phrases conveying expectation or intent and other expressions identifying future performance. Forward-looking statements are not guarantees of future performance which may vary materially from performance expressed or implied in the forward-looking statements. Differences may result from actions taken by Coinstar, Inc or Redbox as well as those of third parties and from risks and uncertainties beyond our control. Such risks and uncertainties include, but are not limited to, changes in the number and timing of anticipated locations, our ability to attract new retailers and penetrate new markets and distribution channels and the termination, non-renewal or renegotiation on materially adverse terms of contract terms with our significant retailers. The foregoing risks and uncertainties are illustrative, but by no means exhaustive. For more information on factors that may affect future performance, please review "Risk Factors" described in our most recent Form 10-K and Form 10-Q filed with the Securities and Exchange Commission. These forward-looking statements reflect Coinstar, Inc.'s expectations as of the date of this release. Coinstar, Inc. undertakes no obligation to update the information provided herein.