The Duck Commander empire expands as every episode is chock-full of adventures and schemes initiated by family members, revealing the difficulties of managing their business and their families simultaneously. Watch what happens when Willie attempts to "get to know" his daughter Sadie's new boyfriend and instill some fatherly fear in him - Robertson-style, and when he buys a vineyard- sight unseen - to expand the Duck Commander brand. Things get sticky as Willie, Jase and Uncle Si stumble across a beehive dripping with wild honey, and Jase and Willie revive their childhood rivalry with a fishing competition, bringing their sons along for a lesson in business and how to defeat kin. Meanwhile, the ladies encourage Mrs. Kay to grow the Duck Commander brand by launching her own apron line. The fact that none of the Robertson women can sew doesn't stop them from trying and failing, repeatedly.